Meet the CEO!

Mercedes CEO & Founder, Rooted in Curls

A dedicated and passionate hair care enthusiast from Pennsylvania, has embarked on a journey to understand the intricacies of curly hair. Her experience, particularly following her last big chop in 2023, has provided her with valuable insights into the care and maintenance of various curl types. Documenting her hair's progress, noting changes in texture, volume, and overall health. Allowing for a better understanding of what works for her hair and also serves as a valuable tool for others looking to improve their hair care routines. 

 

Curly hair can range from loose waves to tight coils, and each type requires specific products and techniques for optimal health. Research indicates that approximately 65% of individuals with curly hair struggle to find suitable products that cater to their specific curl type.